Your website is the gateway to your products and services. It is how customers will usually interact with your eCommerce business and where they will – hopefully – make purchases. However, if it’s not properly optimized it won’t get found. But what exactly is the optimization and how can you optimize your homepage to ensure a good ranking on search engines?
There are many things to consider when doing business online. It’s not enough to simply set up a website. You’ve got to pick the right technology – whether that’s the best text messaging apps for Android and iOS, the right website host, or a great live chat solution. Not only that but your website should be well designed, be easy to navigate, have great product images, and have perfect content.
Your website could be the best-designed site in the world but still, go completely unnoticed. Without effective optimization, potential customers will simply not find your website when they search for the products or services they need. Your search ranking is an essential factor when it comes to doing any sort of business online.
In the dictionary, optimization is defined as:
“an act, process, or methodology of making something (such as a design, system, or decision) as fully perfect, functional, or effective as possible…”
In relation to websites, we talk about search engine optimization (SEO) which refers to how we customize sites using relevant terms and words in order to increase visibility when people search for things. The higher your visibility, then the higher your ranking – and the more likely that customers will visit your site.
Any search engine uses bots to visit and examine all pages on the internet. They collect and collate information from those pages then put them in a special index. Once indexed, algorithms analyze all that data using hundreds or thousands of factors to decide where that web page/site should appear in relation to a specific query from a user.
For example, if you wanted to search for a property to rent in London, a simple search with those terms would give thousands of results. But the ones that rank the highest will have used a number of more specific terms that the search engine recognizes as being relevant.
Improving SEO rankings is not only about keywords and phrases. There are many factors that major search engines such as Google take into account when calculating where a website should be placed.
If you are building a new website, there are a number of factors to take into account to ensure that your site is optimized and that it receives the best ranking it can.
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